• Online Marketing Management And Reporting Platform

    Jim and Dave welcome the ‎CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017. Jon talks about trying to build custom WordPress themes that are as fast as AMP, plus a roundtable discussion of some recent SEO headlines. Original Air Date: August 17, 2017
  • Google Attribution to Evaluate Marketing Efforts

    Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior. Original Air Date: August 17, 2017
  • SmarterLocal Strategies and Tactics That Can Make Local Businesses Chase You to Do Their Marketing (ep. 472)

    James Martell takes us inside a deal that he set up with a client that deals with building two $3500 websites with a 12-month commitment. James shows how he gives this offer through his SmarterLocal program.. SmarterLocal utilizes strategies and tactics that can make local businesses chase you to do their marketing so you multiply your income faster than you ever thought possible. Original Air Date: August 17, 2017
  • Smart Ways For Small Business To Deliver More Apps To More Customers

    Our host Peggy Anne Salz catches up with Jason Soto, director of marketing at MobileSoft Technology, a mobile application development company, to discuss how small business can get their apps in the hands of their customers and the custom features that can help small business owners engage, interact and retain their customer base. Jason also walks through examples showing how business verticals - such as restaurants - are using apps to get a leg up on the competition. Original Air Date: August 16, 2017
  • FastPay and Lending Services to Digital Businesses

    Tim Barsness welcomes Christine Kuecherer, General Manager of Platform Growth at FastPay, who is focused on growing the company's payments and SMB credit businesses. FastPay is a leading financial technology company that has provided lending services to digital businesses since 2009, that recently announced the launch of COMPLETE, a single, unified platform that pairs credit facilities with robust vendor payout capabilities. Original Air Date: August 15, 2017

  • Using the REST API to add Superpowers to WordPress

    The REST API opens up a world of possibilities… but what does this actual mean? In this episode, WordPress Expert Roy Sivan will answer this question and dive into why (and how) the REST API will super-charge your WordPress development. Learn how people are using the REST API today to integrate with and manage digital experiences across websites, applications, and devices. Original Air Date: August 15, 2017
  • !0 Years of Purse Strings: Millennials and the Next Generation of Women

    Maria looks at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids… we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside. Original Air Date: August 15, 2017
  • Everything You Need to Know About Outsourcing to The Philippines

    Today On Entrepreneur effect John Jonas joins Dush to talk about his career flow. John is based in Utah and is the founder of the largest marketplace for finding Filipino workers, OnlineJobs.ph, with over 150,000 Filipino workers on their database. He is also the founder of “Replace Myself”–a site that teaches you everything you need to know about outsourcing to the Philippines. John has been entrepreneur for 10-12 years, teaching entrepreneurs how to succeed. Running his own business he really needed help so he began looking into outsourcing. After struggled working with contractors and got a good tip to work with someone in the Philippines. Original Air Date: August 14, 2017
  • Conversion Optimization Consultant and Copywriter Joel Klettke

    Joel Klettke gave an awesome presentation at Mozcon 2017 covering how to structure and develop content using what your customers tell you. He says the usual path and layout can be great but can also lead to a boring, useless page. He started a task to create great content and with the understanding that every conversion is a conversation. He warns that we focus on demographics but too little on motivation. Motivations guides us. If you want check out his presentation just click HERE Original Air Date: August 10, 2017
  • Exploring Backpage and CDA 230

    Today on Cyberlaw and Business Report We talk to Taina Bien-Aimé on Backpage and CDA 230. There is an urgent need to amend Section 230 because the 1st Circuit, in Doe v. Backpage, recently found that even if Backpage had participated in criminal activity, its conduct was protected from the claims of children who had been sold on its site. Indeed, the court advised the children to seek a legislative remedy because Section 230 was in conflict with the Trafficking Victims Protection Reauthorization Act. While some tech companies are now publicly calling for Backpage to be prosecuted in federal court, this is in stark contrast to their private actions in support of Backpage. The Center for Democracy and Technology, the Electronic Frontier Foundation, and other organizations representing technology companies have vigorously and consistently intervened in Backpage Original Air Date: August 9, 2017
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